Where it all started
Anthony Jordan “AJ” Price, a proud native of Amityville, New York, is a former NBA point guard known for his high basketball IQ, leadership, and scoring ability. From lighting up the courts in Long Island to competing on basketball's biggest stages, AJ’s journey is defined by resilience, skill, and a deep love for the game.
WHERE ARE WE HEADED
Today, AJ brings the same drive and focus to Priceless Training, where he helps the next generation of athletes elevate their game through professional-level instruction and mentorship. "I’ve been coached by the best, played with the best, and now I’m training the best. The game is in good hands." – AJ Price
Classroom
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09Dec09Dec
Balancing School, Training, and Personal Life: Tips for Student-Athletes
Student-athletes face one of the toughest challenges—balancing school, basketball training, and a
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11Dec11Dec
A Day in the Life of an NBA Player: Lessons From AJ Price’s Professional Journey
Being an NBA player isn’t just about the bright lights and big
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13Dec13Dec
Living the Basketball Lifestyle: How AJ Price Inspires Players On and Off the Court
Basketball is more than a sport—it’s a lifestyle, a mindset, and a